Alternative Apparel

In the days when H&M, Target Designer Collections and American Apparel are no longer attainable or the quality they used to be (someone explain to me how that works) we are seeing a few labels emerge to take their spot with the consumers that are opening their eyes.

Case-in-Point: Alternative Apparel. They do what I always assumed American Apparel did, only… better? With nice slubby knits and thin layering pieces, their garments look so cozy you almost forget you can wear them in public. And even better, they won’t break the bank. Every pice I’ve pictured below is $60 or under, the Men’s pullover being $60 on the dot.

A nice variety at the price point, I’m interested to see these in person…


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